Course Description
Welcome to the first course of the quintly Academy! This class will cover the basic principles of social media analytics both for beginners and for marketers who want to refresh their knowledge. For all newcomers to social media analytics, this free course will offer an introduction to its fundamentals. It aims to help anybody involved in social media analytics, no matter whether you are working for a brand, an agency or in the media.
When you've successfully completed the course, we encourage you to add this accomplishment to your CV. In our connected world, an increasing amount of companies highly appreciate proven social media knowledge.
If you have any questions regarding the quintly Academy, just send us a Tweet, a message on Facebook or visit our website.
Course curriculum
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1
Introduction to Social Media Analytics
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1. Video: Welcome! 👋
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2. Course overview
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3. What is Social Media Analytics
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4. Asset: Social Media Landscape chart
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5. Quiz: Social Media Landscape
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6. Why your business needs Social Media Analytics
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2
Social Media Analytics Cycle: Step 1
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1. Situation analysis of existing footprint
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2. Video: How to approach situation analysis
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3. Compare your Social Media appearances and that of your competition
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4. Asset: Differentiation between Social Networks for data collection
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3
Social Media Analytics Cycle: Step 2
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1. Identify your data-based goals
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2. Find KPIs that fit your goals
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3. Video: Show and explain different metrics
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4. Asset: Possible action points for your goals
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5. Quiz: Differentiate between metrics and decide
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4
Social Media Analytics Cycle: Step 3
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1. Video: Build the foundation for reporting
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2. Decide on audience for different reports
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3. Automating reports
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4. Video: How to automate reports
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5. Quiz: Which kind of report do you see?
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5
Summary
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1. Congratulations 🎉
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2. Video: Summary
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3. Asset: Social Media Analytics Cycle
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Reviews
Julian Gottke
KC SOTINGCO
Zineb Laraichi
Social Media Analytics Course Review
Ronald Babikanyisa
Refreshing and educational. Definitely not a waste of time.
Refreshing and educational. Definitely not a waste of time.
Read LessImran Mazid
Great!
Justine Mae Sesbreño
Thank you for the very informative training lesson!
Thank you for the very informative training lesson!
Read LessLOVED IT!
Anasa Payne
I am excited to take more courses in the future. Very easy to comprehend & I can't wait to apply what I've learned.
I am excited to take more courses in the future. Very easy to comprehend & I can't wait to apply what I've learned.
Read LessAmazing
Kelvin Koome
Simplified and eye opening. Definitely worth the time. Thank you Quintly!!!
Simplified and eye opening. Definitely worth the time. Thank you Quintly!!!
Read Lesswell you help me out in the beginning
suleman imtiaz
useful knowledge very well arranged step by step
useful knowledge very well arranged step by step
Read LessSocial Media Analytics Course
Louise Kriedemann
The course was easy to follow and understand as well as informative.
The course was easy to follow and understand as well as informative.
Read LessColleen Jenkins
Joseph Jones
Very Insightful
Oshilaja Adewunmi
I recommend this course to every aspiring digital marketing strategist.
I recommend this course to every aspiring digital marketing strategist.
Read LessGrateful
brian tembo
I am a marketing student at the University of Zambia. I have developed a keen interest in digital marketing and am grateful to quintly for the knowledge I ha...
Read MoreI am a marketing student at the University of Zambia. I have developed a keen interest in digital marketing and am grateful to quintly for the knowledge I have acquired from this free course.
Read LessPeter Senn
Straight forward and easy to follow
Viv Oyolu
A great course to understand the basics of social media analytics which was very helpful.
A great course to understand the basics of social media analytics which was very helpful.
Read LessGreat course!
Maria del Carmen Perrier
I thought it was a very agile well-organized course. Loved that they have material you can download and the different examples are clear and interesting.
I thought it was a very agile well-organized course. Loved that they have material you can download and the different examples are clear and interesting.
Read Less