Course Description

Welcome to the first course of the quintly Academy! This class will cover the basic principles of social media analytics both for beginners and for marketers who want to refresh their knowledge. For all newcomers to social media analytics, this free course will offer an introduction to its fundamentals. It aims to help anybody involved in social media analytics, no matter whether you are working for a brand, an agency or in the media.

When you've successfully completed the course, we encourage you to add this accomplishment to your CV. In our connected world, an increasing amount of companies highly appreciate proven social media knowledge.  

If you have any questions regarding the quintly Academy, just send us a Tweet, a message on Facebook or visit our website.

Course curriculum

  • 1

    Introduction to Social Media Analytics

    • 1. Video: Welcome! 👋

    • 2. Course overview

    • 3. What is Social Media Analytics

    • 4. Asset: Social Media Landscape chart

    • 5. Quiz: Social Media Landscape

    • 6. Why your business needs Social Media Analytics

  • 2

    Social Media Analytics Cycle: Step 1

    • 1. Situation analysis of existing footprint

    • 2. Video: How to approach situation analysis

    • 3. Compare your Social Media appearances and that of your competition

    • 4. Asset: Differentiation between Social Networks for data collection

  • 3

    Social Media Analytics Cycle: Step 2

    • 1. Identify your data-based goals

    • 2. Find KPIs that fit your goals

    • 3. Video: Show and explain different metrics

    • 4. Asset: Possible action points for your goals

    • 5. Quiz: Differentiate between metrics and decide

  • 4

    Social Media Analytics Cycle: Step 3

    • 1. Video: Build the foundation for reporting

    • 2. Decide on audience for different reports

    • 3. Automating reports

    • 4. Video: How to automate reports

    • 5. Quiz: Which kind of report do you see?

  • 5

    Summary

    • 1. Congratulations 🎉

    • 2. Video: Summary

    • 3. Asset: Social Media Analytics Cycle

Reviews

5 star rating

Julian Gottke

5 star rating

KC SOTINGCO

5 star rating

Zineb Laraichi

5 star rating

Social Media Analytics Course Review

Ronald Babikanyisa

Refreshing and educational. Definitely not a waste of time.

Refreshing and educational. Definitely not a waste of time.

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5 star rating

Imran Mazid

5 star rating

Great!

Justine Mae Sesbreño

Thank you for the very informative training lesson!

Thank you for the very informative training lesson!

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5 star rating

LOVED IT!

Anasa Payne

I am excited to take more courses in the future. Very easy to comprehend & I can't wait to apply what I've learned.

I am excited to take more courses in the future. Very easy to comprehend & I can't wait to apply what I've learned.

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5 star rating

Amazing

Kelvin Koome

Simplified and eye opening. Definitely worth the time. Thank you Quintly!!!

Simplified and eye opening. Definitely worth the time. Thank you Quintly!!!

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5 star rating

well you help me out in the beginning

suleman imtiaz

useful knowledge very well arranged step by step

useful knowledge very well arranged step by step

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5 star rating

Social Media Analytics Course

Louise Kriedemann

The course was easy to follow and understand as well as informative.

The course was easy to follow and understand as well as informative.

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5 star rating

Colleen Jenkins

5 star rating

Joseph Jones

5 star rating

Very Insightful

Oshilaja Adewunmi

I recommend this course to every aspiring digital marketing strategist.

I recommend this course to every aspiring digital marketing strategist.

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5 star rating

Grateful

brian tembo

I am a marketing student at the University of Zambia. I have developed a keen interest in digital marketing and am grateful to quintly for the knowledge I ha...

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I am a marketing student at the University of Zambia. I have developed a keen interest in digital marketing and am grateful to quintly for the knowledge I have acquired from this free course.

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5 star rating

Peter Senn

5 star rating

Straight forward and easy to follow

Viv Oyolu

A great course to understand the basics of social media analytics which was very helpful.

A great course to understand the basics of social media analytics which was very helpful.

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5 star rating

Great course!

Maria del Carmen Perrier

I thought it was a very agile well-organized course. Loved that they have material you can download and the different examples are clear and interesting.

I thought it was a very agile well-organized course. Loved that they have material you can download and the different examples are clear and interesting.

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5 star rating

M S

5 star rating

Mohamed Hegab

5 star rating

Ranjan Singha